Tag
Brands
2 related notes
User Intent, Brand, and Product FitUser intent belongs to the demand side, products carry supply capabilities, and brands connect discovery, expectation, and trust. Fit emerges through use, outcomes, and revision.↗
Brand and Product: Delivery, Expectation, and TrustA product organizes capabilities into an experience people can use. A brand organizes recognition, expectation, memory, and accountability around the source of that experience.↗